the 90 b.a.d days
BUILD, ACTION, DEVELOP
BUILT FOR ENTREPRENEURS AND SIDE HUSTLERS WHO BURNED OUT CHASING SUCCESS
you'll Lose 10–12 kg, double your energy, and 3x your productivity —
in just 90 days
NO random advice, NO hype, Everything is tailored, strategic, and backed by real coaching
We don’t just give fitness tips — we build a system that transforms your body and productivity.
Discover how the BAD 90 Framework helped dozens of entrepreneurs regain clarity, discipline, and
What you’ll experience inside the B.A.D 90 Framework
Sleep: build a routine that finally lets you rest deeply, wake up with energy, and stop dragging yourself through the day.
Focus: simple daily practices to cut through the brain fog and get your clarity back, even when life feels overwhelming.
Energy: learn how to fuel your body and manage your day so you stop running on caffeine and start feeling alive again.
Stress: practical tools to calm your mind, lower anxiety, and handle pressure without burning out.
Productivity: systems that help you get things done, without the constant guilt of “I should be doing more.
Nutrition: an eating approach that fits your busy lifestyle, keeps you in control, and doesn’t feel like another job.
Community: you’ll be surrounded by ambitious people like you, pushing each other forward so you never feel alone in the journey.
Some of Our clients Results
This is a collection of live feedback from 5 clients in our sessions
Moataz who works in sales and as an actor, managed to increase his productivity and career performance while gaining 5 kg of muscle and losing more than 7 kg of fat.
Sara who lost around 10 kg, built muscle, and managed to return to her MASTERS studies and work after a long period of burnout.
3 Phases. Dozens of Lessons.
EVERYTHING you need to stop burning out and start building a body and lifestyle you can be proud of.
Phase 1:
Session 1: Foundation & Sleep Reset
We start by breaking down the entire program and showing you why the foundation is the key to long-term results. You’ll learn how sleep quality impacts your brain, energy, and performance. We’ll also introduce the idea of a lock-in culture — focusing only on the few things that matter right now. By the end of this session, you’ll have clear goals, better sleep routines, and a sharper focus.
Session 2,3 : Stress & Emotion Management
Led by a specialist in behavioral addiction and stress management, this session helps you finally understand yourself on a deeper level.
You’ll learn how to:
Identify your emotions and the daily triggers that drain you.
Recognize why you struggle to stay consistent with diet, training, or routines.
Break free from addictive patterns like endless scrolling, binge eating, and staying up late.
The outcome? You’ll see exactly why burnout keeps repeating — and how to take back control.
Session 3: Productivity Training
A hands-on workshop with a productivity expert who has trained over 1,500 people worldwide.
It’s split into 3 parts:
Time Mastery – how to structure your day to protect your most valuable resource.
Focus Frameworks – tools to cut through distractions and stay locked in.
Execution Habits – a simple system to keep moving forward without relying on motivation.
By the end, you’ll leave with a personal productivity system you can apply immediately.
Session 4,5 : Character Strengths & Superpowers
This session is about discovering your personal strengths and learning how to turn them into real-life superpowers. You’ll connect your strengths with stress management, productivity, and your relationship with your body. Instead of fighting against yourself, you’ll learn to use what you’re naturally good at to:
Handle pressure better.
Stay consistent with training and nutrition.
Build confidence by aligning with your true character..
Session 6 : Mindful Eating & Training Mentality
In the final session, we connect mindset with action. You’ll learn how to:
Approach training with the right mentality — so you can build muscle, get stronger, and make workouts efficient.
Practice mindful eating: enjoying food without guilt, breaking free from all-or-nothing dieting, and building a healthy relationship with meals.
Apply these principles in real life so training and nutrition stop feeling like a burden, and start feeling natural.
Phase 2:
The 5 Daily Commitments in the 75-Day Challenge
Workout
every day you’ll check in with us, following a training program fully tailored to your goals,
Nutrition
we check your meals daily, with a personalized diet plan that’s adjusted every 14 days to match your progress.
Sleep
we make sure you track and improve your sleep routines, so your body and mind recover the right way..
Accountability
through daily check-ins inside the private community, you’ll stay consistent and never feel alone in the process..
Productivity
we hold you accountable to staying focused and productive, so the challenge builds not just your body but your lifestyle.
Phase 3: Develop & Support
Daily follow
To keep you consistent – during the 75 days of the challenge, we check in with you every single day on your workouts, meals, sleep, and productivity. You’re never left on your own — our team and community make sure you stay on track, adjust when needed, and keep moving.
Pop-up sessions & community calls
Throughout the challenge, we run extra live sessions and group calls. This gives you direct answers, extra guidance, and the push you need at the right time..
Progress reviews on training & performance
We track the weights you lift, your workouts, and overall progress online. If something needs adjustment, we fine-tune your plan so results never stop..
Mental support with our therapist
You’ll have access to our in-house therapist to help you manage stress, emotions, and self-sabotaging patterns. This ensures your mental health grows with your physical progress..
Lifetime after-care
Even when the 90 days are complete, you remain part of the community. You can always reach out for advice, support, and motivation whenever you need it.
Some of Our Students Testimonials
“Stay consistent for 90 days — if you don’t transform, you get a full refund.”
(as long as you stick to the system and follow the process, your results are guaranteed).
Frequently Asked Questions
Do I need prior experience to join?
No. You don’t need any fitness or diet experience. We designed the system for busy entrepreneurs who feel burned out and out of shape — you’ll start exactly from your level.
How will I understand the exercises?
You’ll get access to our custom app, where every workout is explained step by step in Arabic with easy-to-follow videos. Plus, we check your performance daily and give feedback to make sure you’re doing it right.
What if I get bored of dieting?
You won’t. The program includes 1,000+ food swap options, and we teach you how to calculate your meals yourself. You’ll never feel restricted or stuck with one plan.
Who is this program NOT for?
This is not for people looking for quick fixes, shortcuts, or who only care about a “look” even if it destroys their health. It’s also not for those without ambition — we work with people who want to change their lives and push for more.
How do I know if I’m training correctly?
Every workout comes with a clear video explanation, and we review your progress daily. If your form or performance needs adjustment, we guide you right away.
Is there daily support?
Yes. You’ll be supported inside our private community with daily follow-ups, pop-up sessions, and direct Q&A with our coaches and therapist. You’re never left alone.
What if I have zero consistency?
That’s exactly why we built this system. With check-ins, accountability, and a community around you, you’ll finally have the structure to stay consistent without depending on motivation.
How long do I have access?
The program runs for 90 days with daily follow-up. But you’ll remain part of the community even after — with lifetime access to support, guidance, and accountability.
What if I don’t have enough time?
That’s exactly who this program was built for. Workouts are short and efficient (45 mins), nutrition is flexible, and the system is designed for entrepreneurs and professionals who “don’t have time to waste.”
MEET THE coach
Who is
Mostafa Abbas
I’m Mostafa Abbas — ISSA Elite Fitness Coach certified in Nutrition, Personal Training, and Bodybuilding. Over the past years, I’ve worked with more than 3,000 clients across the Arab world, helping entrepreneurs, professionals, and busy individuals rebuild their health and performance.
With a background in Mechanical Engineering and currently pursuing my MBA, I bring both science and strategy into coaching. My mission is simple: to help people avoid sacrificing their health for success, and instead use their health, strength, and time as fuel to become complete, high-performing individuals.
My bigger vision? To impact 100,000 people worldwide — empowering them to unlock their best body,
